All Centrally Located Is Not Gold

Журнал CRE #248 Февраль2015
Mixed-use center Arcadia is located in the center of the city, several steps away from Novokuznetskaya and Tretyakovskaya subway stations. The complex features an A-class business center, a shopping gallery and an entertainment zone. But despite the ideal location, the retail part of the complex is not very popular and attended mainly by office employees as well as by students and residents of the nearby residential development. The tenants in the complex seem incapable of generating a quality buyer flow. What factors hinder the complex from becoming a truly “central” retail property?

Main parameters

Name “Arcadia” – the modern dictionary defines Arcadia as “an area in the central part of Peloponnesus (Greece). In antique literature and later periods (mainly in the pastorals of the XVI-XVIII centuries) it was depicted as a paradisiacal land with patriarchal simplicity. In the figurative sense this is a “happy land”. 
Address Moscow, 16 Bol. Ovcinnikovsky Alley
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