Wait and Survive

Журнал CRE #247 Февраль2015
At least for the next three months, all market participants will have to learn to live with uncertainty. “Taking a break” in order to come out from behind the scenes in a year or two, will not work for developers this time around.

In 2014, market players had to more than once recall the three types of strategies proposed by McKinsey, which help them operate in conditions of uncertainty. We should recall that companies having chosen a development strategy that seeks to change the structure of the industry in accordance with their own concept (the strategy itself being to create new market opportunities). Supporters of the adaptive strategy, by contrast, take the current and future structure of the industry as a given,...
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